Bing ban doesn’t stamp down short-term payday lending apps
- Lending apps are specially popular in developing countries such as for example Nigeria, Asia and Kenya
- The epicenter is Kenya, where an explosion in mobile financing and small federal government oversight has made Bing the arbiter of which apps customers can select
In August, Bing announced a crackdown that is global Android apps that provide short-term loans, saying it wished to protect customers from just what it called “deceptive and exploitative” terms.